Serial CutSerial Cut

Serial Cut


WET: Night

To promote this drink, in every WET issue, a creative is asked to develop an idea based on a particular theme. For the first issue, Serial Cut™ was chosen to do so under the “Night” theme to work with. All photographed elements were real, so the final result was a still-life that started a new era in the studio, developing the well-known SC style.

  • TECHNIQUE Photography
  • PHOTOGRAPHER Paloma Rincón
  • CLIENT Beefeater


Learn about the process


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