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Coloria

Born Again

Coloria is the French brand for dying clothes, so after using it the jeans and shirts get a vibrant color, losing that washed out effect, as a snake sloughing its skin to reborn as brand new clothes. These still-life were shot without any CG involved, but the fabric behaves in unexpected ways, so the challenge was to bring the jeans and the shirt into life.

  • TECHNIQUE Photography
  • AD AGENCY Herezie, Paris
  • PHOTOGRAPHER Paloma Rincón
  • CLIENT Coloria
  • REP AGENCY Pell-Mell

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