Transportation is about freedom, freedom to imagine new futures and new environments. For the Summer Sales Event campaign, Honda created the word “Summerbration” where the cars are showcased in some appealing vignettes, tinted in a prominent color: a reddish carnival, a yellowish ice cream scene and a fresh blueish waterpark.
- TECHNIQUE CGI
- AD AGENCY RPA USA, Santa Mónica
- CLIENT Honda USA
- REP AGENCY Bernstein & Andriulli, NY