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HSBC

Overseas Starts Over the Road

18 cities and 9 months of work were necessary to end up the new HSBC international campaign. Every city had its own top and bottom version, as every HSBC office could choose the city to be paired with. This truly multi-platform campaign ran across different channels capturing the unique energy, essence and culture of each city through its landmarks.

  • TECHNIQUE CGI
  • AD AGENCY Grey London
  • CLIENT HSBC
  • REP AGENCY Pocko

HSBC

The Overseas Campaign Collection

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