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IBM

Datasports

Technology giant IBM has lately been involved in supporting sports promotion. This ad takes typographic shapes from the world of tennis, soccer and rugby with some technical and computer-like props to build-in the forging of the claim, “Data is a Game Changer”.

  • TECHNIQUE CGI
  • AD AGENCY Ogilvy, NY
  • CLIENT IBM
  • REP AGENCY Bernstein & Andriulli

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