Serial CutSerial Cut

Serial Cut

Mandatum Life

Empathy

Mandatum Life is one of Finland’s most respected financial services providers. On their corporate magazine they often use noble animals and items symbolising wealth. The theme of this cover was “Empathy”: the capacity to place oneself in another’s position. What if a dog knew how a bird feels? An exotic bird on the foreground watches a smart dog inside a golden cage on the background, representing this positive concept.

  • TECHNIQUE Photography, CGI
  • PHOTOGRAPHER Bartholot
  • CLIENT Mandatum Life
  • AD AGENCY Wonder, Helsinki

Share

1 of 6