Serial CutSerial Cut

Serial Cut

WIRED

Masthead

The tech magazine WIRED, in their UK edition, usually hire artists to make an interpretation of its masthead. We wanted to create an organic clay green texture, totally opposite to the tech world. This “hand-made” layers effect is connected on each letter, and having 3 different green tones makes the piece feel like a weird creature. On the motion piece this creature turns into different skin and redish textures as well.

  • TECHNIQUE CGI
  • CLIENT WIRED UK

WIRED

Morphing masthead

Share

1 of 6