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MTV

Hard Times

“Hard Times” is the new MTV sitcom that tells the story of a well-endowed teenager, so we reinterpreted the MTV logotype as a real underwear with a generous bulge and hairy legs. Half photographic (on the underswear part), half CGI (on the legs and “TV” type) the main idea was creating a realistic but surreal visual.

  • TECHNIQUE CGI
  • AD AGENCY Shakelton Madrid
  • CLIENT MTV
  • REP AGENCY The Mushroom Co.

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