Nike wanted to create a sort of sci-fi and spy narrative surrounding the footwear’s design of the new Lunar Ballistec, one of the lightest and fastest tennis shoes ever made. The capsule were designed by the SC team and everyday, during a week, the Nike team released one image daily in social media, creating an expectation feeling till the design of the shoes was finally releaved.
- TECHNIQUE CGI, Photography
- AD AGENCY R/GA New York
- CLIENT Playing Arts
- REP AGENCY Bernstein & Andriulli