Serial CutSerial Cut

Serial Cut

Oreo Mini

Big Love, Big Pop

The mini version of the America’s Favorite Cookie comes under the concept of showcasing it on a cartoonish scene to get its small size in comparison to the book and mouth elements by creating an entire scene of paper that stretches to each edge of the frame. The purpose was creating the scene entirely practical, and just having some small touches of CGI in the cookie embossing.

  • TECHNIQUE Photography, Papercut, CGI
  • AD AGENCY The Martin Agency, Richmond
  • PHOTOGRAPHER Paloma Rincón
  • CLIENT Oreo USA
  • REP AGENCY Bernstein & Andriulli
  • PRODUCTION Serial Cut™

Oreo Mini

Paper cut process

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