Neon offers unique opportunities to shape, color, and strobe lights to communicate words. We took advantage of those strengths in dynamic typefaces for the new Toyota C-HR campaign.”Good Looks, Bad Intentions” showcases the new car in a neon-catwalk environment, “The Cat In The Rat Race” displayed the new Toyota C-HR in a neon-tech surrounding with servers and in “Occasionally Wrong, Never Sorry” we can see this vehicle in a magenta neon backstage.
- TECHNIQUE CGI
- AD AGENCY Saatchi&Saatchi LA
- CLIENT Toyota USA
- REP AGENCY Bernstein & Andriulli, NY