Serial CutSerial Cut

Serial Cut

Toyota

Prius V

The biggest campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. Three key visuals that indicate the features of this new car, always coming out of the trunk: more versatility (showcasing a fairytale world), efficiency (telling the story of this guy´s hobbies) and connectivity (showing the new apps).

  • TECHNIQUE Photography, CGI
  • AD AGENCY Saatchi&Saatchi LA
  • PHOTOGRAPHER Paloma Rincón
  • CLIENT Toyota USA
  • REP AGENCY Bernstein & Andriulli
  • PRODUCTION The Mushroom Co.

Toyota

The making of the ad campaign

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