Serial CutSerial Cut

Serial Cut


The Colors

Promotional image for an imaginary music group to promote the new range of colors of Jotun, the international leading paint company. Firstly, the vector types were created in polystyrene. Then, painted and, to get a wetter appeal fresh paint was added on every letter. The result was a remarkable iconic imagery.

  • TECHNIQUE Photography
  • AD AGENCY Herraiz & Soto, Barcelona
  • CLIENT Jotun
  • PHOTOGRAPHER Paloma Rincón


Learn about the process


1 of 6