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Pop Up Card

MTV wanted to create a real giant cardboard still life for a TV commercial to promote the contest for design students organized by MTV and the Spanish bank Bankia to design a credit card. The winners had a free design course in Istituto Europeo di Design in Madrid. The main challenge was to build the set and shoot in just one day

  • TECHNIQUE Photography, Motion
  • REP AGENCY The Mushroom Co.
  • BROADCAST Micropunto Films
  • CLIENT MTV+Bankia
  • PRODUCTION The Mushroom Co.


TV Ad + Process


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