Nespresso Spain was launching a new initiative to raise awareness about recycling used coffee capsules, recycling the coffee waste from these capsules and later using them as fertilizer in the rice paddies of the Ebro delta. The coffee from inside is used for growing rice fields in Spain and the process is described in an interactive Facebook application.
- TECHNIQUE CGI
- AD AGENCY El Espacio, Barcelona
- CLIENT Nespresso
- REP AGENCY The Mushroom Co.