Serial CutSerial Cut

Serial Cut



Renfe just released its new cell phone app, so the idea was to show the trains inside the device through an actual cell phone disassembly. All the pieces were taken from a real Blackberry, as the concept of the visual was the release of the new Renfe app to purchase train tickets and many more services.

  • TECHNIQUE Photography
  • AD AGENCY Sra. Rushmore, Madrid
  • PHOTOGRAPHER Paloma Rincón
  • CLIENT Renfe
  • REP AGENCY & PRODUCTION The Mushroom Co.


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