Serial CutSerial Cut

Serial Cut


Unexplainably Juicy

The first bite into a Starburst is chewy, but as you work your way into the candy it gets juicier and juicier. In fact, Starburst calls them “Unexplainably Juicy.” That unexplainable nature may explain the inspiration that we used for a trio of imagery for Starburst that plays on unbelievable cultural tropes that are as surprising as they are hilarious. Each candy is so juicy that we visualize them as bodies of liquid, providing a pool for each of the funny situations.

  • AD AGENCY DDB Chicago
  • CLIENT Starburst
  • REP AGENCY Bernstein & Andriulli, NY


1 of 6