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Neon CH-R

Neon offers unique opportunities to shape, color, and strobe lights to communicate words. We took advantage of those strengths in dynamic typefaces for the new Toyota C-HR campaign.”Good Looks, Bad Intentions” showcases the new car in a neon-catwalk environment, “The Cat In The Rat Race” displayed the new Toyota C-HR in a neon-tech surrounding with servers and in “Occasionally Wrong, Never Sorry” we can see this vehicle in a magenta neon backstage.

  • AD AGENCY Saatchi&Saatchi LA
  • CLIENT Toyota USA
  • REP AGENCY Bernstein & Andriulli, NY


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